About DEAF Scheme –
In India, after 70 years of independence still majority of Indian population is not having their bank account and those who has bank account are not using banking services for their day to day banking or financial activity. Still community especially rural community is hesitating to enter into bank to ask for more services from bank. Now, in the age of cash less and less cash banking, it is mandatory to use technology-based banking for day to day financial transactions.
Depositor Education and Awareness Scheme (DEAF) designed by Reserve Bank of India (RBI) to increase awareness in bank customers about banking services. Main objective of DEAF Scheme is to increase banking services awareness between community and to teach them about their banking rights and banking ombudsmen system.
RBI implementing DEAF Scheme with their NGO partners in India. Aparajita Mahila Sangh selected as “Empanelled Partner” for DEAF Program implementation in Madhya Pradesh in year 2015 to conduct Consumer Awareness Workshops in the area.
Target Area and community –
Target Area -Urban, Sub-urban & Rural area of Madhya Pradesh
Community –Rural Community and Banking Customers.
Program Period –
From 2015 to continue…..
Program / activities under the program –
- Consumer Awareness workshops conducted at Urban, Sub-urban and Rural areas of Indore, Khandwa, Khargone & Dhar district.
- 50+ workshops conducted in a period of 3 years.
- 2500+ Banking customer participated in the workshops and understand banking services in details. Also, they understand banking ombudsmen system and complain redressal process system of Banks and RBI to get satisfactory banking services.
- Consumer awareness program session conducted by sector expert faculties of Banking, IT and Legal Experts with active participation of local branch managers,Lead District Manager (LDM), Regional Manager of Bank (RM) and Police department representatives; with supervision of RBI observers.
- Financial Literacy focused Nukkad Natak (Street Drama) organized to spread awareness about banking process.
- Banking Awareness topics i.e. Digital Banking, ATM, Cyber Frauds, Baking Ombudsmen, KYC, Chit-Fund Companies, Value Added Services offered by Banks etc covered under the program.
Outcome / Results –
- 50+ workshops organized
- 2500+ banking customer participated
- PMJJY/PMBSY account increased and renewal paid timely.
- Number of ATM Card holders and ATM transaction increased.
- Bank deposit increased in savings and FD bank accounts.
- Customers enrolled for additional banking services i.e. Insurance, Pension, Subsidies etc.
- Inactive account became active and new bank accounted opened by the community members.